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Legal

Terms & Conditions

TrackBack Media Pvt. Ltd.
Effective: October 2025
Governed under Indian law
Welcome to TrackBack Media. By using our website (trackbackmedia.com) or any of our mobile applications, campaign portals or agency services (collectively, the “Site”), you agree to the following Terms and Conditions. Please read them carefully before proceeding.
Section 01

Acceptance of Terms

By accessing or using our Site or engaging TrackBack Media as an agency partner, advertiser, publisher or client, you agree to be bound by these Terms and Conditions. If you do not agree to any part of these Terms, please do not use our Site or services.

These Terms apply to all users of the Site, including clients, advertisers, publishers, performance partners and visitors.

Section 02

Changes to Terms

We may update these Terms at any time without prior notice. We will indicate the effective date at the top of this page. Continued use of the Site or our services following any update constitutes acceptance of the revised Terms. We recommend reviewing this page periodically.

Section 03

Privacy

We handle your personal information in accordance with our Privacy Policy, which forms part of these Terms. By using the Site, you consent to the data practices described therein, including the collection and use of data related to campaign delivery, performance tracking and performance reporting.

Section 04

Intellectual Property

All content on this Site - including text, images, graphics, logos, campaign materials, data reports, software and service methodologies - is owned by TrackBack Media Pvt. Ltd. or its licensed partners and is protected by applicable intellectual property laws.

You may view and download content for personal, non-commercial use only. You may not copy, modify, distribute, resell, reverse-engineer or use our content, strategies, campaign frameworks or proprietary data for commercial purposes without our prior written permission.

Advertisers and publishers accessing campaign dashboards, reporting tools or creative assets through our platform acknowledge that those assets remain the intellectual property of TrackBack Media or the relevant campaign owner, as applicable.

Section 05

Third-Party Links

Our Site and campaign materials may contain links to external websites, advertiser landing pages or partner platforms. We do not control these websites and are not responsible for their content, availability or privacy practices. Use them at your own risk.

Section 06

Disclaimer

We strive to provide accurate information across our website and campaign reporting, but we make no guarantees regarding the accuracy, completeness or reliability of any content on the Site. Campaign performance outcomes, results and projections shared on our website are illustrative and are not guaranteed.

TrackBack Media is not liable for any damages resulting from use of the Site, reliance on any content or information published on it, or from the performance or non-performance of any third-party publisher, platform or service referenced herein.

Section 07

Limitation of Liability

TrackBack Media Pvt. Ltd. and its performances, directors, employees and partners are not responsible for any direct, indirect, incidental, consequential or punitive damages arising from your use of the Site or our services, including:

  • Third-party content accessed through the Site or our campaign platforms.
  • Technical errors, downtime or data loss affecting campaign delivery or reporting.
  • Performance outcomes of performance, CPI, paid media or any other marketing campaigns that do not meet client expectations.
  • Actions or omissions of publishers, advertisers or other third parties within our network.

Our total liability to any client or partner for any claim shall not exceed the total fees paid for the specific service period in which the claim arose.

Section 08

Indemnification

You agree to indemnify, defend and hold TrackBack Media Pvt. Ltd., its performances, officers, employees and partners harmless from any claims, damages, losses, liabilities or expenses (including legal fees) resulting from your use of the Site, your violation of these Terms, or any content you submit or transmit through our platform.

Section 09

Prohibited Activities

When using our Site, services or campaign platforms, you may not:

  • Use the Site or platform for illegal, fraudulent or harmful purposes.
  • Submit false, misleading or offensive content through any form or portal.
  • Interfere with the operation of the Site, our tracking infrastructure or other users’ experience.
  • Engage in click fraud, traffic manipulation, incentivised installs, bot traffic or any form of fraudulent conversion activity within our performance or performance marketing network.
  • Attempt to reverse-engineer, scrape or extract proprietary data, campaign structures or publisher lists from our platform.
  • Impersonate TrackBack Media or any of its personnel in any communication or platform.

We reserve the right to immediately suspend or permanently terminate your access if you violate these rules, without refund of any fees paid.

Section 10

Site Changes or Shutdown

We may modify, suspend or discontinue the Site, any campaign portal or any aspect of our services at any time without prior notice. We are not responsible for any loss of data, content or access resulting from such changes. Where possible, we will endeavour to provide reasonable advance notice to active clients of any service discontinuation.

Section 11

Governing Law

These Terms and Conditions are governed by and construed in accordance with the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts located in Noida, Uttar Pradesh, India.

Users accessing our Site from outside India are responsible for compliance with their applicable local laws.

Section 12

Severability

If any provision of these Terms is found to be invalid or unenforceable, that provision shall be modified to the minimum extent necessary, or severed if modification is not possible. The remaining provisions shall continue in full force and effect.

Section 13

No Waiver

Failure by TrackBack Media to enforce any part of these Terms on any occasion does not constitute a waiver of our right to enforce that provision or any other provision in the future.

Section 14

Cancellation & Refund Policy

The following policy governs cancellations and refunds for all services delivered by TrackBack Media, including project-based engagements, performance campaigns, retainer agreements and maintenance services.

Project-Based Services

Initial Fees: Non-refundable. These fees secure project planning, resource allocation and any advance work undertaken upon engagement.

Cancellation by Client - Before Development Begins: The client is liable for any costs incurred up to the date of cancellation. Unused pre-paid amounts may be refunded at TrackBack Media’s discretion, minus any planning or setup costs already incurred.

Cancellation by Client - After Development Has Started: The client is liable for all work completed to date. Any remaining pre-paid amounts, after deducting the value of completed work, may be refunded or the client will be invoiced for any outstanding balance.

Deliverables: All project deliverables are provided as-is upon receipt of full and final payment.

Company-Initiated Cancellation

TrackBack Media reserves the right to cancel a project or engagement due to client breach of these Terms, non-payment, failure to provide required materials or approvals, or any conduct that makes continuation impractical. In such cases, the client is liable for payment of all work completed to the date of cancellation.

Retainer & Maintenance Services
  • Either party may cancel a retainer or maintenance agreement with 30 days’ written notice.
  • Pre-paid fees covering periods beyond the current active cycle will be refunded proportionally based on unused days remaining.
  • Fees for the current active month are non-refundable, regardless of the date of cancellation notice.
General Refund Rules
  • No refunds are issued for work that has been completed and delivered.
  • Refunds are not granted on the basis of a change of mind after work has commenced.
  • All billing disputes must be raised in writing within 7 days of the invoice date or delivery of the relevant work, whichever is earlier.
Policy Updates

TrackBack Media may update this Cancellation and Refund Policy at any time. The version in effect at the time a project or engagement is initiated will govern that specific engagement, unless otherwise agreed in writing.