Native iOS, Android and cross-platform apps built for performance, user retention and real growth - from concept and UX design to App Store launch and beyond.
iOS👁 Android
📱
★★★★★
4.7 · 12K Reviews
Dashboard
0
Sessions
0%
Retention
0
Installs
0
Revenue
75%
55%
88%
0+
Apps Launched
4.7★
Avg Store Rating
12M+
Installs Driven
0wk
Avg MVP Delivery
0+
Markets Launched
What We Build
Every type of mobile app, end-to-end
iOS Native
👁 Android Native
♻ Cross-Platform
🌐 PWA
⚙️ Backend & APIs
🚀 ASO & Growth
Native iOS
Swift & SwiftUI apps that feel like Apple made them
We build native iOS apps in Swift and SwiftUI that follow Apple’s Human Interface Guidelines precisely - leveraging every platform capability from Face ID to WidgetKit, Live Activities and Push Notifications with rich media.
✓
Swift & SwiftUI for the latest iOS versions
✓
WidgetKit, Live Activities & Shortcuts integration
✓
Apple Pay, Face ID, ARKit and Core ML support
✓
App Store submission & review management handled
✓
TestFlight beta distribution included
Avg iOS App Store Rating
4.7★
Across all iOS apps we’ve shipped
SwiftSwiftUIXcodeTestFlightCoreDataCloudKit
Native Android
Kotlin apps built for the full Android ecosystem
Kotlin-based Android apps using Jetpack Compose - built to perform across the full range of Android devices, from budget to flagship, with material design and deep Android integration including widgets, notifications and Google Pay.
✓
Kotlin & Jetpack Compose for modern Android
✓
Material Design 3 with adaptive layouts
✓
Google Pay, Firebase, Wear OS & Android Auto
✓
QA across 20+ real device/OS combinations
✓
Google Play listing optimisation included
Devices tested per app
20+
Real device & OS combinations, not emulators
KotlinJetpack ComposeRoom DBFirebaseWorkManager
Cross-Platform
React Native & Flutter - one codebase, both platforms
For most startups and SMEs, cross-platform delivers 85% of the native experience at significantly lower cost and faster time to market. We recommend React Native or Flutter based on your team, product and performance requirements.
✓
React Native with Expo or bare workflow
✓
Flutter for high-performance custom UI
✓
Shared codebase - iOS & Android from one repo
✓
Native module bridging when platform features needed
✓
OTA updates via CodePush / Expo Updates
Cost vs native
60%
Typical cost of cross-platform vs dual native build
React NativeFlutterExpoTypeScriptCodePush
Progressive Web Apps
App-like experience, no App Store required
PWAs that work offline, install to the home screen and load in under 2 seconds - without App Store distribution friction. Ideal for internal tools, lightweight consumer apps and markets where app store approval cycles are a bottleneck.
✓
Offline-first with service workers & cache API
✓
Installable with custom install prompts
✓
Push notifications without app store
✓
100/100 Lighthouse score target
✓
Works across iOS Safari, Android Chrome & desktop
Target Lighthouse Score
100/100
Performance, accessibility, best practices, SEO
Next.jsService WorkersWeb PushIndexedDB
Backend & APIs
The infrastructure your app runs on
Scalable Node.js, Python or Firebase backends powering your mobile app - real-time databases, push notification systems, payment gateway integration, MMP connections (AppsFlyer, Adjust) and admin dashboards for your ops team.
✓
REST & GraphQL API design and documentation
✓
Real-time with WebSockets or Firebase RTDB
✓
Push notifications via FCM & APNs
✓
Payment integration (Razorpay, Stripe, Apple Pay)
✓
MMP integration - AppsFlyer, Adjust, Branch
Uptime SLA
99.9%
For all production app backends we manage
Node.jsFirebasePostgreSQLRedisAWSStripe
ASO & Growth
Build it. Fill it. Grow it.
We don’t just build apps and disappear. Our performance marketing team activates CPI campaigns across our 1000+ publisher network immediately post-launch - and our ASO specialists optimise your store listing for organic discoverability from day one.
✓
App Store Optimisation - keywords, metadata, screenshots
✓
CPI campaigns via 1000+ publisher network
✓
Review generation & rating management strategy
✓
Push notification & in-app retention mechanics
✓
Post-launch analytics & growth reporting
Installs driven for clients
12M+
Through CPI campaigns & ASO across 20+ markets
AppsFlyerAdjustASCGoogle Play ConsoleCPI
App Categories
Industries where we ship winning apps
01
Consumer & Lifestyle Apps
B2C
+
Social, fitness, travel, food delivery, home services, entertainment - consumer apps where UX is the product. We design for habit formation, Day 30 retention and word-of-mouth growth from the first sprint.
✓
Social feeds, stories & real-time messaging
✓
Onboarding flows optimised for activation
✓
Push notification & re-engagement systems
✓
Subscription & in-app purchase integration
Day30
Retention focus
4.7★
Avg rating
02
Fintech & BFSI Apps
Finance
+
Digital wallets, lending platforms, insurance apps, investment dashboards and neo-banking products - built with security, compliance and trust-first design. We have deep experience in GCC BFSI regulatory requirements and RBI compliance for India.
✓
Biometric auth - Face ID, fingerprint, PIN
✓
PCI DSS compliant payment flows
✓
KYC / AML integration & document verification
✓
Real-time transaction & portfolio dashboards
GCC&IN
Compliance expertise
Bank-grade
Security standards
03
Healthtech & MedTech Apps
Health
+
Telemedicine platforms, appointment booking, medication trackers, patient portals, wearable integrations and wellness apps - built with HealthKit and Health Connect integration, HIPAA-aware architecture and doctor/patient journey optimisation.
✓
HealthKit (iOS) & Health Connect (Android) integration
✓
Video consultation with WebRTC
✓
Prescription & appointment management flows
✓
Wearable & IoT device integration
HIPAA-aware
Architecture
WebRTC+
Video consult
04
EdTech & Learning Apps
Education
+
Online learning platforms, upskilling apps, test prep, live class streaming, interactive quiz engines and gamified learning experiences. We understand the India and SEA edtech market deeply - where Day 7 and Day 30 retention make or break a product.
Offline content download for low-connectivity markets
India&SEA
Market expertise
HLS+offline
Video delivery
05
Enterprise & B2B Apps
Enterprise
+
Field service apps, sales force tools, warehouse management, internal communication platforms and enterprise portals - built for complex role-based workflows, offline-first operation and integration with existing ERP and CRM systems.
✓
LDAP / SSO / Active Directory authentication
✓
Offline-first with background sync
✓
MDM-compatible for enterprise device management
✓
ERP, Salesforce & SAP integration
MDM-ready
Enterprise managed
SSO+LDAP
Auth standards
06
Gaming & Entertainment Apps
Gaming
+
Casual games, fantasy sports, OTT platforms, social gaming and gamified apps - built with Unity integration where needed or native game loops for lightweight titles. Monetisation architecture including ads, in-app purchases and season passes from day one.
✓
Unity or native game loop integration
✓
Real-time multiplayer with WebSockets
✓
Ad monetisation - AdMob, Unity Ads, Meta Audience
✓
Season pass & battle pass systems
Unity+native
Game engines
3xARPU
Monetisation design
1
2
3
4
5
6
1
of 6
Phase 01
Product discovery & definition
We define your app’s core feature set, user personas, competitive differentiation, monetisation model and technical stack - creating a product brief that drives every subsequent decision. The most expensive thing in app development is building the wrong feature.
✓
User persona & journey mapping
✓
Competitive & market analysis
✓
Feature prioritisation (MVP vs. V2)
✓
Tech stack & monetisation architecture
1wk
Discovery Sprint
Full
Product Spec Doc
Phase 02
UX research & wireframing
User flow mapping, information architecture and low-fidelity wireframing - validated against your target user research before a single pixel of UI is designed. Every screen’s purpose defined, every tap’s consequence decided.
✓
All user flows wireframed & validated
✓
Navigation architecture & IA defined
✓
Retention & activation flows designed in
✓
Onboarding UX optimised for conversion
All
Flows Wireframed
User
Research Validated
Phase 03
UI design & prototyping
High-fidelity Figma designs - every screen, every state, every micro-interaction defined before development begins. Loading states, error states, empty states, onboarding, in-app purchases - nothing improvised mid-sprint.
✓
100% screens designed in Figma
✓
Interactive prototype - test before we build
✓
Design system & component library delivered
✓
Platform guidelines (HIG & Material) followed
100%
Screens Prototyped
iOS+And
Both Platforms Designed
Phase 04
Development sprints
Agile 2-week sprints with working builds delivered after each sprint for your testing on real devices. Full transparency on progress - no black-box development. Backend, frontend and integrations built in parallel by dedicated teams.
✓
2-week sprint cycles with live builds
✓
TestFlight & Firebase App Distribution
✓
Backend, API & app built in parallel
✓
Daily standups with your project manager
2wk
Sprint Cycles
Live
Build Every Sprint
Phase 05
QA, beta testing & submission
Comprehensive QA across 20+ real device and OS combinations. Beta distribution via TestFlight and Firebase. App Store and Google Play submission with full review management - crash-free launch is the goal, not an ambition.
✓
20+ real device & OS combinations tested
✓
Performance, battery & memory profiling
✓
Beta via TestFlight & Firebase App Distribution
✓
App Store review management handled
20+
Device Combinations
Zero
Crash Launch Goal
Phase 06
Launch, ASO & growth activation
ASO-optimised store listing, launch campaign activation, CPI campaign across our 1000+ publisher network and review generation strategy. Your app doesn’t just launch - it gets found, downloaded and rated from day one.
✓
App Store Optimisation - keywords, screenshots, copy
✓
CPI campaigns via 1000+ publisher network
✓
Review generation & rating strategy
✓
Post-launch monitoring & crash reporting
4.7★
Avg Store Rating
ASO
Day-One Optimised
Our Standards
What every app we ship includes
0+
Apps Delivered
A track record you can verify
40+ apps live on App Store and Google Play globally - consumer, enterprise, fintech, healthtech and edtech across 20+ markets.
4.7★
Avg Store Rating
UX that earns 5-star reviews
4.7★ average App Store and Google Play rating across all apps we’ve built - driven by exceptional UX design and thoughtful onboarding, not review gating.
12M+
Installs Driven
Growth built in from day one
12M+ installs driven for client apps through CPI campaigns, ASO and organic growth strategies - because building an app and growing it are one team here, not two agencies.
12wk
Avg MVP Delivery
Fast without cutting corners
12-week average from approved design to App Store submission for a standard MVP. Parallel design-development workflow and sprint-based delivery keeps us moving without the delays most agencies normalise.
92%
Client Retention
Clients who grow with us
92% of app development clients continue with growth and maintenance retainers after launch - because having the team that built your app also manage its growth is a genuine competitive advantage.
Technology
The stack we build on
We recommend the right technology for your product - not the easiest for us to build on. Every stack choice is explained and documented.
Swift
iOS Native
👁
Kotlin
Android Native
⚛
React Native
Cross-Platform
💥
Flutter
Cross-Platform
🔥
Firebase
Backend & Realtime
⚡
Node.js
API Backend
📈
AppsFlyer
MMP Attribution
📱
Expo
RN Tooling
Swift
iOS Native
👁
Kotlin
Android Native
⚛
React Native
Cross-Platform
💥
Flutter
Cross-Platform
🔥
Firebase
Backend & Realtime
⚡
Node.js
API Backend
📈
AppsFlyer
MMP Attribution
📱
Expo
RN Tooling
📊
Adjust
MMP Attribution
🆕
Redux
State Management
📋
PostgreSQL
Database
🔒
AWS
Cloud Infra
💳
Stripe / Razorpay
Payments
📨
FCM / APNs
Push Notifications
🎮
Unity
Game Engine
🛠
GraphQL
API Layer
📊
Adjust
MMP Attribution
🆕
Redux
State Management
📋
PostgreSQL
Database
🔒
AWS
Cloud Infra
💳
Stripe / Razorpay
Payments
📨
FCM / APNs
Push Notifications
🎮
Unity
Game Engine
🛠
GraphQL
API Layer
Client Stories
Apps that changed businesses
★★★★★
“TrackBack built our fintech app and then ran the CPI campaigns to fill it with users. 500K users in 8 months, 4.8★ on App Store. Having build and growth under one team is a genuine competitive advantage — we’ve never seen results like this from two separate agencies trying to work together.”
KM
Karan Mehta
Co-Founder · Fintech App, Bangalore
★★★★★
“Complex healthcare app with HIPAA requirements and Arabic localisation for UAE. TrackBack handled both flawlessly — on time and within budget. Exceptional technical depth.”
LA
Layla Al-Rashidi
Head of Product · HealthTech, Abu Dhabi
★★★★★
“EdTech app from concept to 100K downloads in 4 months. The UX TrackBack delivered is the reason users stay — our Day 30 retention is 3× the industry average.”
PV
Prateek Verma
CEO · EdTech Startup, Noida
FAQ
Questions we answer every day
Not finding your answer? Book a free 30-minute app consultation — we’ll walk you through technology choices, timelines and budgets with no commitment required.
Should I build native or cross-platform?
For most startups and SMEs, React Native or Flutter cross-platform delivers 85% of native quality at significantly lower cost. We recommend native (Swift/Kotlin) when you need deep platform integration, complex animations, AR/VR, or are building at a scale where every millisecond of performance matters. We recommend the right option for your product, not the easiest for us to build.
How long does it take to build a mobile app?
A well-defined MVP takes 10–14 weeks from approved design to App Store submission. Full-featured apps with complex backends, third-party integrations and custom features typically take 16–24 weeks. We provide a detailed timeline in the discovery phase based on your exact feature scope — not a generic estimate.
Do you handle App Store & Google Play submission?
Yes — we manage the complete submission process: developer account setup (or work within your existing account), app metadata, screenshot design, privacy policy requirements, App Store Connect configuration and review communication. We also do App Store Optimisation from day one to maximise organic discoverability.
Can you also run campaigns to grow our app post-launch?
Yes — this is our biggest advantage over standalone app agencies. Our performance marketing team runs CPI campaigns across our 1000+ publisher network immediately post-launch. We have driven 12M+ installs for client apps and can activate user acquisition within 48 hours of your app going live on the stores.
What is included in the backend development?
API design and documentation, authentication system, database schema, push notification integration, payment gateway setup, MMP integration (AppsFlyer or Adjust), admin dashboard and server provisioning. We take end-to-end ownership of the backend stack — not just the front-end app shell.
What happens after the app launches?
We offer ongoing maintenance retainers covering OS update compatibility, bug fixes, crash monitoring (via Crashlytics/Sentry), performance monitoring, new feature sprints and analytics review. We also run post-launch growth programmes covering push notification strategy, in-app engagement mechanics and CPI user acquisition campaigns.
Do you work with clients who have an existing app?
Yes — code audits, rewrites, performance optimisation and feature additions to existing apps are all within our scope. We start with a full code and UX audit to understand what’s working and what isn’t before recommending a path forward. This often delivers faster results than a full rebuild.
Start Your App
Your app idea deserves an expert team behind it
From concept to App Store — with a growth team ready to fill your app with quality users the moment it goes live. Tell us your idea and we’ll come back with a recommendation within 48 hours.