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const site = await build({
  type: 'ecommerce',
  cms: 'headless',
  speed: '95+'
})
module.exports = {
  seo: true,
  responsive: true,
  cro: 'built-in'
}
$

Websites built to
perform.
Not just impress.

End-to-end web development - custom builds, CMS, e-commerce, portals, ERP/CRM, admin panels, PWAs and server management. Fast, SEO-first, conversion-engineered from the first wireframe.

0+
Sites Delivered
95+
PageSpeed Score
0wk
Avg Delivery
2.2×
Avg CRO Lift
🔒 trackbackmedia.com
Corporate Website
E-Commerce Store
2.4M
98%
142
ERP / CRM Portal
What We Build

Every type of web project, end-to-end

From a 5-page brochure site to a multi-module enterprise ERP - we design, build, deploy and maintain every type of web product your business needs.
🛠️
Custom Web Applications
Fully bespoke builds designed around your exact workflows - no templates, no compromise.
📞
CMS-Based Websites
WordPress, Webflow and headless CMS - content-managed sites your team can update without a developer.
🛍
E-Commerce Stores
Shopify, WooCommerce and custom storefronts built to convert - product pages, checkout, subscriptions.
👥
Portals & Dashboards
Customer portals, vendor portals, partner portals - role-based access, real-time data, custom logic.
📋
ERP & CRM Systems
Enterprise resource and customer management systems - custom-built or heavily configured platforms.
📱
Admin Panels
Internal tools, back-office dashboards and admin interfaces built for operational efficiency.
⚙️
PWAs & Web Apps
Progressive web apps that work offline, install like native apps and load in under 2 seconds.
🔒
Maintenance & Support
Monthly retainers - updates, security patches, performance monitoring and feature additions.
🏠
Server & Infrastructure
Cloud server setup (AWS, GCP, DigitalOcean), deployment pipelines, CDN configuration, SSL, uptime monitoring and load balancing - we own the full stack.
🔗
API & Integrations
CRM, payment gateways, third-party APIs, webhooks and custom middleware connecting your tech stack.
🔄
Website Redesign & Migration
Redesigns that preserve SEO equity, migrate cleanly and launch without ranking drops - full redirect mapping included.
In Detail

What sets each build apart

01
Corporate & Marketing Websites
Fast, branded, SEO-ready from day one
Multi-page corporate websites designed to rank, impress and convert. Every page is architectured for SEO before design begins - URL structure, heading hierarchy, schema markup and internal linking are baked in, not bolted on.
Next.jsWordPressWebflowTailwind CSSContentfulGA4
✓
95+ PageSpeed guaranteed - not a target
✓
Full technical SEO architecture built in
✓
CMS so your team can update without a dev
✓
Lead capture, forms and CRM integration
✓
30-day post-launch support included
02
E-Commerce & Marketplace
Stores engineered to sell at scale
Product pages, checkout flows and post-purchase journeys all CRO-engineered before a pixel of design is drawn. We work across Shopify, WooCommerce and fully custom headless storefronts - with feed management for Google Shopping and Amazon.
Shopify PlusWooCommerceHydrogenStripeRazorpayKlaviyo
✓
Conversion-optimised product & checkout pages
✓
Multi-currency & multi-language storefronts
✓
Abandoned cart, email & loyalty flows
✓
Inventory, subscription & order management
✓
Google Shopping feed & structured data
03
ERP, CRM & Enterprise Portals
Complex logic, clean interface
Multi-role enterprise applications - customer portals, vendor management systems, custom CRMs and ERP modules built to your operational logic. Not off-the-shelf with compromises. Purpose-built around how your business actually works.
ReactNode.jsPostgreSQLRedisREST / GraphQLDocker
✓
Role-based access control & permissions
✓
Real-time data, dashboards & reporting
✓
Third-party API & ERP integration
✓
Audit logs, notifications & approval flows
✓
Scalable microservices or monolith architecture
04
Servers, Cloud & DevOps
Infrastructure that never holds you back
Server provisioning, deployment pipelines, auto-scaling, CDN configuration, SSL certificates, uptime monitoring and database backups. We take full ownership of your hosting infrastructure so you can focus on your product - not your server room.
AWSGoogle CloudDigitalOceanNginxCI/CDCloudflare
✓
Auto-scaling for traffic spikes
✓
99.9% uptime SLA with monitoring
✓
Automated backups & disaster recovery
✓
Security hardening & patch management
✓
CI/CD pipelines for zero-downtime deploys
Our Process

From brief to live - every time

01Discovery
02UX Design
03UI & Prototype
04Development
05Launch
Phase 01 — Discovery & Specification
Define before you design
We spend time here so we don’t waste it later. A complete functional specification prevents scope creep, budget overruns and mid-project redesigns. We map every user journey, technical requirement, integration need and SEO requirement before opening Figma.
✓
Stakeholder interviews & requirements gathering
✓
User persona & journey mapping
✓
Technical stack recommendation & architecture
✓
Integration & third-party dependency mapping
5
Day Discovery Sprint
Zero
Scope Surprises
project-spec.md
# Project Specification
## Scope
type: "e-commerce-portal"
pages: 24
roles: ["admin", "vendor", "customer"]

## Integrations
- Razorpay # payments
- Salesforce # CRM sync
- SendGrid # email triggers

## Delivery
timeline: "6 weeks"
sprints: 3
Phase 02 — UX Research & Wireframing
Conversion logic before aesthetics
We design for user intent and business outcomes before making anything look beautiful. Low-fidelity wireframes define the content hierarchy, conversion architecture and interaction flows — validated against real user journeys before a single pixel of visual design is applied.
✓
Information architecture & site map
✓
Low-fidelity wireframes for all key pages
✓
CRO-first page structure & CTA placement
✓
Interaction flow validation before visual design
All
Journeys Mapped
CRO
Built in from Day 1
sitemap.json
{
  "home": {
    "cta_primary": "above_fold",
    "cta_secondary": "trust_signals"
  },
  "product": {
    "add_to_cart": true,
    "urgency_signals": true,
    "social_proof": true
  },
  "checkout": {
    "steps": 3,
    "abandonment_recovery": true
  }
}
Phase 03 — UI Design & Interactive Prototype
Pixel-perfect. Every screen, every state.
High-fidelity Figma designs across desktop and mobile — including loading states, error states, empty states, hover interactions and micro-animations. You experience the complete product before development begins. No surprises mid-sprint.
✓
High-fidelity Figma designs, desktop & mobile
✓
All UI states: hover, error, empty, loading
✓
Interactive prototype for stakeholder review
✓
Design system & component library delivered
Full
Figma Prototype
All
States Designed
design-system.ts
export const tokens = {
  colors: {
    primary: "#3D4DB7",
    surface: "#F6F6FB",
    error: "#E8503A"
  },
  radius: { md:8, lg:12, xl:16 },
  spacing: { base:4 },
  components: [
    "Button", "Card", "Modal",
    "Table", "Form", "Toast"
  ]
}
Phase 04 — Development & QA
Clean code. Tested. On time.
Semantic HTML, optimised assets, clean code architecture and comprehensive cross-browser QA. Performance benchmarks are hit before we call it done — a 90+ PageSpeed score is a deliverable, not a hope. All integrations tested end-to-end before launch.
✓
Semantic HTML & clean, documented code
✓
Cross-browser & cross-device QA testing
✓
95+ PageSpeed target met pre-launch
✓
All third-party integrations end-to-end tested
95+
PageSpeed Guaranteed
20+
Device Combinations QA’d
lighthouse.json
{
  "performance": 97,
  "accessibility": 98,
  "best-practices": 100,
  "seo": 100,

  "lcp": "1.2s", // < 2.5s ✓
  "fid": "8ms", // < 100ms ✓
  "cls": 0.02, // < 0.1 ✓

  // Core Web Vitals: PASS ✓
}
Phase 05 — Launch & Post-Launch Support
Live. Monitored. Supported.
Staged deployment with full rollback capability. Redirect implementation, GA4 and Search Console setup, sitemap submission and 30-day intensive post-launch monitoring. We don’t disappear after go-live — we’re across every metric for the first month.
✓
Staged deployment with rollback plan
✓
301 redirects, GA4 & GSC configured
✓
Sitemap submitted & Search Console verified
✓
30-day intensive post-launch monitoring
4wk
Avg Delivery (Standard)
30d
Post-Launch Support
deploy.yml
name: Production Deploy
on: [push to main]

steps:
  - run tests ✓
  - build & optimise ✓
  - lighthouse audit ✓
  - staged deploy ✓
  - smoke tests ✓
  - CDN cache purge ✓
  - monitor 30d 🟢

status: LIVE ✓
Technology

The stack we build on

We recommend the right technology based on your requirements — not what’s easiest for us. Every stack choice is justified and documented.
Frontend
React
Next.js
Vue.js
Tailwind
TypeScript
Webflow
Backend
Node.js
Python
Laravel
Express
REST API
GraphQL
CMS & E-Commerce
WordPress
Shopify
Contentful
WooCommerce
Sanity
Strapi
Database & Storage
PostgreSQL
MySQL
MongoDB
Redis
Firebase
S3
Cloud & DevOps
AWS
GCP
DigitalOcean
Cloudflare
Docker
GitHub CI
Our Standards

Non-negotiable quality bars

These aren’t aspirations — they’re contractual minimums on every project we deliver. If we miss them, we fix them. No excuses, no extra charge.

PageSpeed Score
95+
Core Web Vitals passed
Accessibility
AA+
WCAG 2.1 compliant
Avg CRO Lift
2.2×
On redesigned sites
Sites Delivered
80+
Across 15+ countries
Avg Delivery
4wk
Standard corporate site
Post-Launch Support
30d
Included as standard
Client Retention
92%
Annual maintenance retainers
Client Stories

Websites that delivered results

From startup landing pages to enterprise ERP systems - our builds consistently outperform expectations.
★★★★★
“Our new website loads in under 1.5 seconds, ranks Page 1 for our core keywords and converts at 3× our previous site. TrackBack built something that genuinely drives business results - not just a pretty design.”
RG
Rohan Garg
Managing Director · B2B Services, Noida
★★★★★
“We needed a website rebuild that didn’t destroy our existing SEO. TrackBack planned the migration perfectly - we actually gained rankings after launch, which almost never happens.”
AM
Asif Mohammed
Head of Digital · Financial Services, Dubai
★★★★★
“Our Shopify store generated ₹40L in its first month. The product page design, checkout flow and performance optimisation TrackBack delivered was beyond what we expected for the budget.”
DP
Divya Patel
Founder · D2C Lifestyle Brand, Ahmedabad
★★★★★
“The ERP portal they built handles 2,000+ daily active users across 3 countries. Complex multi-role logic, beautifully executed. The UI is so clean our team adopted it immediately with zero training.”
SK
Suresh Kumar
CTO · Logistics Platform, Bangalore
FAQ

Questions we answer every day

Not finding your answer? Talk to our team - we’ll walk you through everything in a free 30-minute project consultation.

How long does a website project take?
A standard 5–10 page corporate website takes 3–5 weeks. E-commerce builds are typically 6–10 weeks depending on catalogue size and integration complexity. Enterprise portals and ERP systems range from 10–20 weeks. We provide a detailed timeline in the discovery phase based on your exact scope.
Which platforms do you work with?
We work with WordPress, Shopify, Webflow, Next.js, Laravel, React and custom Node.js builds. We recommend the right technology for your requirements — not what’s easiest for us. For CMS needs without complexity, Webflow or WordPress. For custom logic and scale, Next.js or React with a Node/Python backend.
Is SEO included in every build?
Yes. Technical SEO is built into every website we deliver: proper heading hierarchy, SEO-friendly URL structure, meta tag templates, schema markup, XML sitemap, robots.txt, image alt tags and GA4 + Google Search Console setup. Ongoing content SEO is available as a separate retainer.
Can you rebuild without losing our SEO rankings?
Yes — SEO migration planning is a core part of every redesign. We map all existing URLs, implement proper 301 redirects, preserve content equity and monitor Search Console post-launch for any ranking changes. We’ve never caused a client to lose significant rankings in a migration.
Do you manage servers and hosting?
Yes — we handle the complete infrastructure: cloud server provisioning (AWS, GCP, DigitalOcean), deployment pipelines, CDN setup, SSL certificates, uptime monitoring, automated backups and security patching. We offer full server management retainers post-launch.
What happens after my website goes live?
30-day post-launch intensive support is standard on every project. After that, we offer monthly maintenance retainers covering plugin/CMS updates, security patching, performance monitoring, backup management and ad-hoc development for new features — all at a fixed monthly rate.
Can you build and then hand over for our team to manage?
Absolutely. We document everything — code architecture, CMS admin guides, deployment procedures and API documentation. We provide training sessions for your team and a full handover pack. Many clients start with us managing and transition to in-house over time.
Start Your Project

A website that actually works as hard as your team

Tell us about your project — we’ll come back with a proposal, timeline and budget estimate within 48 hours. No commitment required.

✓
Proposal & budget estimate in 48 hours
✓
SEO-first architecture on every build
✓
Figma prototype before development begins
✓
95+ PageSpeed guaranteed
✓
30-day post-launch support included
✓
No lock-in contracts
🔒 yourclient.com
4wk
Avg Delivery
Trusted by leading brands globally
Emirates
Flipkart
HDFC Bank
Burger King
Axis Bank
Etihad
MakeMyTrip
Citibank
ICICI Bank
Pepperfry
STC Pay
Amazon
Emirates
Flipkart
HDFC Bank
Burger King
Axis Bank
Etihad
MakeMyTrip
Citibank
ICICI Bank
Pepperfry
STC Pay
Amazon

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